Streets Footy Finals
Making ice-cream relevant during Footy Finals.
We wanted to make ice-cream top of mind for BP customers, by making ice-cream exciting and generate hype to re-engage Streets consumers.
Using a scratch and win mechanic, customers had the chance to win an instant gift with purchase in the form of a Streets AFL footy - driving penetration, loyalty and an excuse to get outside and chuck a footy round with mates.
