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Streets Footy Finals

Making ice-cream relevant during Footy Finals.

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PMG Presents 'This Is Shop'

We wanted to make ice-cream top of mind for BP customers, by making ice-cream exciting and generate hype to re-engage Streets consumers.

Using a scratch and win mechanic, customers had the chance to win an instant gift with purchase in the form of a Streets AFL footy - driving penetration, loyalty and an excuse to get outside and chuck a footy round with mates.

Streets Footy Finals Streets Footy Finals

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