Classic On-Pack 'We Support Our Own'

Reigniting state pride for 4 'born and brewed' local brands, steeped in history, rich in heritage, that have been adored and loved for decades.

Through our 'We Support Our Own' on pack promotion, we strengthened emotional connections with our drinkers. Donations were given to the local communities of each brand, whilst shoppers were also rewarded for their purchases - bringing back the love for their local brands, resulting in more frequent purchases made out of pride rather than habit.