Guinness Spin to Win

Currently, St Patrick's Day is the only time of year where Guinness is highly visible and largely consumed, but we wanted to change that.

We wanted to own winter too, by creating theatre in venues and inspire our consumers with a better perceived value offer.

John Gilroy's toucan and its gang of animal friends graced Guinness ads for decades. In recent days the toucan has re-appeared on limited-edition cans, and now, on limited-edition memorabilia to be won in venue. Just spin the wheel and land on the toucan to win.