Little Creatures Cherub Cheers

Leveraging Little Creatures brand pillars of Creativity, Diversity & Inclusivity we developed a promotion to be executed in pubs under the brand platform ‘All Creatures Welcome’.

Heroing the iconic Little Creatures Cherub brand asset, we brough the Cherub to life via an innovative and engaging AR experience. The Little Creatures Cherub has been welcoming All Creatures for over 20 years & we felt it was time to return the favour & fill his mug!

We created a bespoke AR game where users had to catch beer falling from taps floating in the sky. The more beer you managed to catch in the Cherubs mug, the better chance you had of winning. Lucky winners were given 2 x prizes, one for them, and one for a mate! All prizes were focused on experiences which you could share with like-minded creatures.

The ‘Cherub Cheers’ concept was brought to life across a suite of printed POS and social assets encouraging punters to purchase and play for a 1 in 8 chance to win epic prizes from concert & cinema tickets, restaurant vouchers, flights vouchers or Adrenaline gift cards.

Overall, we leaned heavily on the brand pillars to deliver a campaign that was fun & engaging and drove cut through at the path to purchase while driving salience & keeping us top of mind in the RIGHT occasions.