Guinness Winter

Guinness aimed to dominate the winter season with a dual on-premise and off-premise promotion, featuring thousands of prizes.

PMG devised an activation concept centered on the brand's 'Bureau of Meteorology' platform, bringing it to life in Australian venues with engaging POS materials and a digital activation featuring the classic 'Guinness Wind Vane'.

Consumers who made a qualifying purchase could scan a QR code and spin the vane to win frequent prizes and a grand prize trip to Ireland.

The campaign was a resounding success, garnering nearly 12,000 entries and distributing almost 2,000 prizes in just four weeks.

To top it off, at the annual SHOP! Awards, we were thrilled to walk away with a Bronze award in the Temporary Liquor Display category!