Sun's Out, Squire's Shout!

Nothing says Aussie summer like hot days, cool drinks, and great mates. And what better way to refresh than with an ice-cold James Squire Ginger Beer, poured over ice with a slice of lime?

To drive trial and brand awareness, we crafted a campaign designed to get new and existing consumers into their local BWS to claim a FREE James Squire Ginger Beer.

At the heart of the activation was a seamless digital experience. Our team designed and built an intuitive microsite, guiding consumers from discovery to redemption in just a few taps. With a simple QR code scan, users could register their details, receive a barcode, and redeem their free can at BWS.

To maximise impact, we captured the essence of summer and sociability with eye-catching OOH and social media creative. The campaign ran nationally (excluding NT), with a high-energy two-week registration window, followed by an additional two weeks for redemption—creating urgency and excitement.

By blending smart digital engagement with bold creative, we turned a simple trial mechanic into a memorable brand experience—one sip at a time.