The festive season is a time of celebration, generosity, and unforgettable moments. It’s when the smallest details transform a thoughtful gift into something truly extraordinary.
For Moët & Chandon, we created an elevated gifting experience that turned every bottle into a personalised masterpiece, available exclusively at First Choice Liquor.
A Personal Touch for a Magical Moment
To make gift-giving even more special, we designed an experience that added luxury and personalisation at every step:
- Customised Gift Wrapping – A selection of premium wrapping materials, including elegant gift bags, decorative wrap, signature ribbon, tissue paper, and bespoke sticker seals.
- Personalised Ribbon – A stunning gold-foiled ribbon, custom-printed with the recipient’s name, elevating each bottle to a cherished keepsake.
- Handwritten Gift Tags – The finishing touch, allowing shoppers to add a heartfelt, handwritten message.
Bringing the Campaign to Life
PMG captured the magic of Moët & Chandon’s holiday spirit through social media and in-store POS via Coles360 amplification, driving foot traffic and sales across First Choice Liquor stores in VIC and QLD.
By combining luxury, personalisation, and celebration, we helped Moët & Chandon own the end-of-year gifting occasion—making it the #1 choice for those looking to give (or receive) something truly special.
